Panned products marketing

new panned product

You’re launching a sugar, sugar-free or chocolate panned product ?

Whether you are an industrial manufacturer or a professional artisan, you need realible and recent information before launching a pannes product. Through his market knowledge of both French and international, Frédéric Menguy will enable you to direct your choices to increase your success probability. The realistic propositions are his power. Based on experience of your company, the people and the equipment, he always takes production problems into account :

The search for marketing and production compromise is a priority in his approach

When launching a new panned product, Frédéric Menguy makes sure the compromise is accepted by all, from the marketing manager to the pan operators.

An example of problem solving

Launch a range of naturally coloured candies

The Marketing / Production compromise is particularly difficult to find. The consumer doesn’t want artificial colouring but nevertheless they want brightly coloured uniform and time resistant candy.
Also before launching candy made with natural colouring, the following characteristics will have to be grasped :

By choosing adapted natural colourings which will withstand the constraints of the panning process, you will be able to reach objectives. Indeed we must take into consideration all the parameters of panning process (time, temperature, pH, light or metal oxidization, to only state the major ones.)